Martijn Wip

Independent engineer, building AI that runs on your own terms.

Portrait of Martijn Wip

Viewpoint

AI is great for speeding up and assisting with many of your work tasks.

However, AI cannot help with the changes around that work: how customers react, how their behaviour shifts and the new questions they ask, or how colleagues might require different knowledge or data from you.

How I work

With all the coverage of AI, you can hardly see the wood for the trees any more. With my experience I have by now developed a Fingerspitzengefühl for seeing what is relevant and what is distraction, and I can not only provide clarity, I can also develop it. The goal is to deploy AI in the organisation and among its employees in such a way that everyone comes into their own more, taking privacy and sustainability into account.

Privacy by design

AI was developed on a foundation of surveillance. When integrating AI into existing business software, it is crucial to ensure that organisational data does not leak externally; “Shadow AI” is a well-known example of this risk. Various privacy-preserving techniques have since been developed.

Sustainability

AI is inherently highly inefficient, which is why it consumes so much energy. When is it actually necessary to deploy an AI agent within a workflow? Often, the task can be accomplished just as well using a standard script (even one generated by AI).

Read about the AI Footprint Meter

Proof

Leadership and structure

Kabood

Read the case
years
2.5
interns
26
hired permanently
5
  • Development moved from Ukraine to Amsterdam, on my proposal
  • Led frontend, backend, devops, marketing, design and product ownership
  • Roles handed over step by step

Technical craftsmanship

Top2000.ai

Unofficial project, not affiliated with NPO Radio 2

Read the case
external calls during use
0
test cases with golden answers
31
recall@5 on descriptive questions
32%
  • Claude builds, Ollama runs
  • A router without a model that chooses SQL when in doubt
  • Energy use measured per question

Vision

Tijdgeestleest

Visit tijdgeestleest.nl
  • Grew out of my own book club
  • AI prepares the conversation, people have it
  • Account details never end up in a prompt
  • The code is open
  • Small reach, a learning project

Public engagement

AI Footprint Meter

Visit aifootprintmeter.org
  • Campaign for EU rules that oblige AI providers to show their energy use
  • The petition site is live

Contact